Beauty is in the Details

photos & words by: Matthew Thompson

Christy and Edie

Follow the illuminated filament bulb arrow up a polished wooden staircase and you’re transported into a haven of handmade master-crafted goods.

From salvaged wool and waxed canvas to denim, Horween leather, jewels, curated clothing, everyday carry, hand-shaped surfboards and perfectly balanced vegan donuts and craft coffee, there was something to satiate any appetite.

“I just want to own it all,” “This is GORGEOUS” and “Oh my wow” echoed along the preserved brick and steel as excited conversation kept the energy high for hours.

Men gawked, women swooned and children showed their pearly whites while exploring the potential of this quality lover’s paradise. For those who adore the details, admire true craftsmanship and appreciate time-tested methods that birth cherished heirlooms, this popup shop was heaven. Beautiful people from all walks of life arrived with curiosities high and left with hearts full and expectations exceeded.

It’s been said that “Beauty is in the details” and at the newly renovated Howl Adventures space, in Long Beach CA, the spectacular details were everywhere.

This space, these exhibitors, and the supporting customers who showed their love for impeccable quality are a testament to a turning tide. A new era is dawning where money is spent on heirloom pieces, forged in the fires of American dreams and this event brought us another step closer to that reality.

Explore our partners below and be sure to follow us by clicking the social media links so you can join the next adventure.

Bradley MountainNorth Menswear, Almond Surfboards, S&TMay Martin Inc., Crawford Denim, Made in Mayhem, Golden State Wax Co., Skydog Jewelry, Yellow 108Headlands Handmade, The Caffeinated Kitchen and Recreational Coffee.






Golden State

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Almond Surf






More photos here.


Posted in Ideas